نوع مقاله : مقاله پژوهشی
نویسنده
دانشآموخته دکتری سیاستگذاری عمومی، گروه علوم سیاسی، دانشگاه افسری امام علی(ع)
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسنده [English]
With the rapid advancement of communication technologies and the widespread accessibility of the Internet, contemporary society has increasingly evolved into a media-saturated environment. Media utilization has expanded across various domains and has become an effective and strategic instrument in modern forms of warfare. The primary objective of this study is to provide a theoretical analysis of an indigenous media literacy model for personnel of the Islamic Republic of Iran Army (AJA). This applied research adopts a qualitative approach and employs a descriptive-analytical design using thematic analysis. The study population consisted of 25 experts from the Islamic Republic of Iran Army, purposively selected from its four military branches based on their expertise and professional experience. The sample size was determined according to the principle of data saturation. Data were collected through field interviews and subsequently analyzed using thematic analysis. The findings indicate that the proposed indigenous media literacy model comprises five principal dimensions: understanding media message content, analyzing media messages, awareness of the hidden objectives of media messages, informed selection of media messages, and critical evaluation of media messages. These dimensions are further represented by twenty-nine components, which collectively provide a comprehensive conceptual framework for strengthening media literacy among Army personnel.
کلیدواژهها [English]
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